A NEW POINT OF VIEW ON EVERYDAY LIVINGA brand in the making
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The collection/On the go/A44
Cable-End Anchor shown in everyday use
DESIGN CONCEPTIN USE · COBALT
A44 / DEVELOPMENT COLLECTION

Cable-End Anchor

Keep the cable end within reach without a latch or magnet.

Color storyCobalt blue

The same design in four finishes. Natural materials keep their character. Final color and finish will be matched on physical samples.

I’m interested

A good idea in development.
Concept visualization. Not yet available for purchase. Materials, dimensions and performance are proposed until prototyping and testing.

  • Open lift-out groove
  • Weighted base
  • Soft cable contact
A MOMENT OF EVERYDAY

Made to be
part of your day.

A concept scene illustrating the intended use.

  1. 01Set the anchor on a clean level desk.
  2. 02Press a compatible cable into the rear slot with its connector resting forward.
  3. 03Lift the connector when needed and return it to the groove.
LITTLE MOMENTS. REAL USES.

Where it comes in handy.

Three everyday examples for this design.

  1. Keep the phone-charging connector at the front of a bedside table instead of reaching behind it each evening.

  2. Return a compatible headset cable to the groove after use so its end is easy to find on the desk.

  3. Place a charging cable beside a reading chair and lift only the connector when the phone needs power.

THE IDEA BEHIND IT

A small detail,
thought all the way through.

A weighted oval base holds a soft open groove at the edge of the desk. The cable can be lifted out directly, while a narrow flexible rear slot supplies gentle retention.

Refined for real life

Separate the wide connector rest from the narrower cable-retention slot so the anchor does not require threading a plug through a hole.

Good together.

The full collection
Easy-Open Key Ring · Cobalt blue
A41

Add a key through a thumb-operated gate instead of prying apart a split ring.